DJ Khaled’s Sabra performance at Super Bowl party alarms Palestine activists
DJ Khaled, a Palestinian-American artist, performed for Sabra’s pre-Super Bowl party to sponsor their guacamole product on Feb. 5 in Palo Alto, CA.
Both DJ Khaled and Sabra boasted about the performance on SnapChat and Twitter, which inspired Palestine advocates to inform the Palestinian DJ that in adherence to the Boycott, Divestment and Sanctions movement’s call to action issued by the Palestinian Civil Society in 2005, Sabra Hummus is to be boycotted.
Sabra is co-owned by Strauss, a group that provides financial support and supplies to the Golani and Givati brigades of the Israeli military—which have been found by the United Nations to be violators of human rights. According to an article by AlterNet, “The Golani Brigade played key roles in the Israeli army’s assault on the Gaza Strip in 2008-09 during ‘Operation Cast Lead.’ Widespread human rights abuses and possible war crimes were committed by the Israeli army during the assault.” The fact that as a Palestinian, DJ Khaled would work with Sabra, was alarming for many.
A few hours after the tweets and SnapChats were posted, activists took to social media to express concern. Shortly after that, the tweets and snapchats were taken down by DJ Khaled and Sabra.
Palestinian activist Izzaddine Mustafa was one of the people trying to inform DJ Khaled about Sabra’s role in Palestine’s occupation.
“I wasn’t too sure what he knew about the BDS movement or how involved he is about Palestine, but I think it was important to mobilize people to hit him up on social media and let him know about Sabra Hummus. I think the pressure actually worked because a few hours later the snapchats of him performing at the concert were deleted. As well as Sabra Hummus’s tweets from their official Twitter account of DJ Khaled performing,” Mustafa told Palestine in America.
People who had contacts with DJ Khaled were initially sought out to see if anyone could speak to him about the sponsorship, but to no avail.
“I personally believe that with somebody like DJ Khaled, it’s really hard trying to convey a message of what’s ethically right because he’s so invested in making profit and gaining popularity, that he wouldn’t be one to really take a stand on this issue,” Mustafa added. “When you have a Palestinian influencer like DJ Khaled, it would be really powerful and awesome for him to take a stand and be vocal about Palestine. I hope there will be an opportunity to engage with him about the issue.”
Since this was not a formal BDS campaign, no follow up was made with DJ Khaled or Sabra Hummus.
Sabra Hummus and Khaled did not respond to PiA for comment.